Sunday, November 30, 2014
Finance 2.0: Companies should use gamification, banks must use gamification!
When I wrote about games for banks, I head more strategic games in mind. For example games where one can build and grow an own bank and compete with others, a bid similar as Farmville on Facebook or a trading game where you can act on real market prices without risk. This for instance would be a good way to understand risks better and a much better way to evaluate risk profiles than filling out a questionnaires.With their game app, “Quiz and Fly” UBS launched something far not as sophisticated but I still like it. Why?